About Niddhish Puuzhakkal
Director | Creative Production Leader | AI Pioneer | 200+ Films Directed
NIDDHISH PUUZHAKKAL
Director | Creative Production Leader | AI Pioneer
TV Commercial, branded content , production house, Mumbai TVC, Director, Producer, Production Company
I'm Niddhish Puuzhakkal—a filmmaker who directs both humans and machines to create stories that matter.
With 200+ films directed for Mercedes-Benz, Honda, L'Oréal, and Microsoft, I bring 20 years of visual storytelling expertise. My feature film EGO (starring Arshad Warsi) and training at NYFA and Washington Film Institute ground me in cinematic craft.
Dual Expertise
As Director I craft emotion through lens and light. Whether it's a luxury car commercial, an intimate beauty film, or a high-energy sports spot—I direct with precision and passion. My reel spans automotive, fashion, technology, and lifestyle brands. Directed commercials for Maruti Suzuki, Toyota, Honda, Levis, LG, L'Oréal, Vivo and many more. My Bollywood feature EGO (starring Arshad Warsi) showcases my narrative depth. Trained at NYFA and Washington Film Institute.
As Production Leader I've built content studios for GroupM, BBH, Fountainhead and Primefocus. Managed ₹50Cr+ budgets. Scaled teams from 0 to 25+. Delivered 98% on-time across complex multi-format campaigns.
AI Innovation
Today, I'm pioneering AI filmmaking—creating broadcast-quality content in 48 hours instead of weeks. Using Runway, Midjourney, and proprietary workflows, I deliver the impossible: premium films at 80% less cost, 5x faster.
But I haven't abandoned traditional filmmaking. I use AI when it serves the story, live-action when it needs the human touch, and often both together.
TV Commercial, branded content , production house, Mumbai TVC, Director, Producer, Production Company
For Production Houses
Looking for a director who understands both craft and commerce?
Who can deliver a poetic beauty film or a high-octane car commercial? Check my reel.
For Agencies & Brands
Need to build in-house production capabilities?
Want to integrate AI into your creative workflow? Looking for a leader who can direct AND scale teams?
Let's talk.
The Work Speaks
Film Direction
I’ve worked with actors, athletes, CEOs, and everyday people—shaping human performances to resonate deeply, visually and emotionally.
Creative Production
From script to screen, I manage high-performance production ecosystems—aligning vision, crew, timelines, and budgets to deliver world-class outcomes.
AI Filmmaking & Conceptual Innovation
I build worlds with pixels and prompts. Using tools like Runway, Midjourney, Veo, and custom AI pipelines, I bring experimental ideas to life—fast, frugal, and fearless.